Up above is one of Walmart's Christmas commercials that aired in 2011. I remember sitting at home during Winter break and constantly laughing at this commercial. I think it is very effective in persuading people to shop at Walmart during the holidays because of its simplicity and its comical effect.
First of all, anyone can relate to this commercial; mothers, fathers, children, and the elderly because everyone has a list of gifts that they need to buy for their friends and family. Everyone is also stressed during the holidays and are usually running around from store to store and form mall to mall making purchases. Walmart offers a solution to save everyone from that stress: buy everything at their store. Anyone can do it.
When the female goes, "Hi can you read my list?," and the sales associate responds, "It's all crossed out," the audience then gets brainwashed into thinking that Walmart is the best place to get Christmas gifts from because the female makes it seem so easy and joyous.
Lastly, the ending where the lady responds to the sales associate "Because I got everything on it. Boom!" makes the audience laugh because the onomatopoeia is unexpected and not common for a customer to say. The comical effect of this commercial makes it memorable. I can personally say that I have went around to my friends saying "Boom" and quoting lines from this video.
Overall, the commercial is very well written and performed. It is short, only 15 seconds, and very simple, only three lines, but highly memorable.
I too am glad it is only 15 secs long. Usually, I am not interested in videos because when people reference back to them, they are minutes long. This was hilarious. I like to watch or read things I can relate to. I have a humerous side so this video appealed to me. And, aggreeingly, this will stick with me as "the" Walmart video.
ReplyDeleteI think what makes it most effective is that it surprises the viewer when this middle aged lady that is shopping for gift's at Wal-Mart asks an employee a common question during the holiday season, then uses some unexpectedly modern phrasing("Because I got everything on it. Boom!") to explain that her experience at Wal-Mart totally satisfied her holiday shopping needs. Nice post!
ReplyDeleteI will admit that the first time I saw this commercial back in November I got a bit startled when the lady says "Boom!" at the end. Looking back on it now it's it kind of entertaining to watch. I really like that because it is a holiday commercial the viewer is expecting something else from the commercial at first and then the unexpected occurs. BOOM!!
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